created at blueprint design & print Services
for the University Programing Council
for the University Programing Council
The target audience for this campaign was South Dakota State University students. The campaign included 11x17 posters, 24x36 posters, horizontal and vertical digital ads, and a social media campaign.
This was created during my employment at BluePrint. I created this by drawing all the individual elements in Adobe Photoshop, then putting the composition together in Illustrator. I chose the type and illustration style to feel like a vintage gameday aesthetic. The color palette is a reflection of South Dakota State University brand colors. I added the baby blue and the rich green to give the ads a vibrance.
