CONCEPT
This project will be an app with a corresponding subscription box. The subscription box will provide a range of three drinks. Sometimes these drinks will be normal, mainstream drinks you find on the day-to-day in the grocery store. Sometimes the drinks will be more unique and exotic. If there are any influencer famous drinks at the moment, they would be included.
The app will have a preference quiz when you start your subscription so that it can pair the best drinks with you. It will also keep a record of the drinks you liked or didn’t like. In the app you will also be able to set up or adjust your
subscription box.
subscription box.
In the app, you will have your personal information accessible at any point. So, if you want to change your shipping address or billing information, you can on that page. You will also have a tracking page, where you can see when your next box is arriving. If you recently received a box, a pop up will appear on this page. On this pop up, you will be able to rate your drinks so the app learns more about what you like.
BRAND
The brand is called Peachy Keen. Peachy Keen was chosen as the brand name because it means that everything is all right. The philosophy of the brand is that the curiosity to try new drinks is good and should be supported.
That is where Peachy Keen comes in.
TARGET AUDIENCE
My target audience will be male and females ages 20 to 30. These people are constantly on the go and want to try new drinks. They like trying new things but they don’t have the time or mental energy to find new drinks constantly.
After conducting multiple interviews with people in my target audience the consensus was that they would almost always drink them on the go, throughout their busy day. They would like common drinks and niche ones, but exclusively ones that they hadn’t tried. No one cared about the specific brand of the drink. Although there was a focus on energy drinks, everyone was down to try all sorts of kinds of drinks.
CORE VALUES
Discovery, Curiosity, and Authenticity
TAGLINE
It’s all peachy from here!
Take a little sip... Take a little taste...
Take a little sip... Take a little taste...
MISSION STATEMENt
Be Curious and Drink More.
