Project Description
Pasquale’s Neighborhood Pizzeria has a restaurant and market place. It is a local favorite, but has a low quality website functionally and aesthetically. The goal of this project was to update the feel of the website so that it has the same cozy and friendly feeling that actual space has. I reorganized and reprioritized the layout of the website so that it is more usable and intuitive. My priority was to simplify the landing page and reorganize the menu and ordering tabs, but I also revamped the entire look and feel of the business.
Target Audience
AGE: >16
GENDER: Female and Male
ECONOMIC LEVEL: Middle to Above
LOCATION: Rochester Area, MN
GENDER: Female and Male
ECONOMIC LEVEL: Middle to Above
LOCATION: Rochester Area, MN
website prototype